Well said rupert.
On a side note, I just caught an episode of the latest Epic Fu, btw. It's amazing to see how far it progressed. When it started it was trying to hard to aim at a young audience, definitely not for me. Now that it's matured I think it reaches that same audience, but it's also much more paletable and likeable for an older audience as well. Quite simply it has matured, it's definitely one of the most well produced and best targeted general audience video podcasts / blogs out there. I've see litterally thousands upon thousands of GA (general audience) podcasts, from a whole slew from former techTV people, dozens from Revision3/ the digg crew. Hundreds from mid level newspaper and magazine publishers from NYtimes, regional ABC affiliates, Washington Post, lifestyle magazines... and pretty much across the board they ALL completely fail to connect with their market. Quite simply put they're either "throwing content up that hopefully people will watch"... or alternatively... talking at you... without any real understanding of what their audience is. The one thing that makes a great blog, vlog or audio podcast a great audio podcast is a well defined, well connected, recipricating relationship with an an audience and a community. Rocketboom, ask a ninja, Epic Fu, Wallstrip, most obviously Ze Frank.... you see this over... there are some very specific keys as to how they connect but I'm not going to spend my time laying them out for Jason. The bottom line is if you want a mass audience you have to earn it. The only advice I will give him is the same things that work in blog space... boingboing to engadet, are the very same things that work in vlog space. BTW, I'm a fan of Veronica's, but I did not care for and still don't care for any of those CNET videoblogs.. I'm sure they have their market, but the bottom line is they fit right into that category of what all the other mainstream newspaper and lifestyle magazines are doing. It's as if they want to be TV. You can't just flip on the camera and talk into it. They're as blank and impersonal as the thousand yard stare. They're not looking at me, they're not talking to me. P.S. I forgot to mention Mobuzz and Webalert as two other examples of better shows on the net, but then there's a bunch I've missed. -Mike On 11/11/07, Rupert <[EMAIL PROTECTED]> wrote: > Hey Jason, > > This might not be the right place to ask those questions. Most (not > all) of the producers here are working organically and personally > with much smaller audiences and are creating uncommercial content. > Directly commercial How Do I Get Rich/How Do I Get Famous/How Do I > Get A Million Views questions from new contributors can be met with a > bit of a backlash. > > But here's my two cents: You want regular six figure viewing figures, > I'd say the only guaranteed way to do it from a standing start is to > get featured on Youtube every time. I would imagine, given your > profile and Veronica's, and the quality of your show, you could > probably get a chat with them. Get a meeting in Palo Alto. Ask them > how featured status is decided. Play whatever game they outline. > Get Veronica to interview Chad & Steve ;) > > However, the value of those views - and how interested the viewers > are in your show or your brand - is another matter. > > My feeling is that to get any value or meaningful response from your > viewers, you need to build audience and loyalty organically. All the > social network/social media groups you've set up are a good start. > But they're not a quick fix. Or a road to instant viewer riches. > > Youtube featured status IS a quick fix. BUT - beware of the quick > fix. You need friends and passionate advocates, not 100,000 people > calling Veronica a stupid bitch for no good reason or telling her to > take her clothes off in the Youtube comments section. You take the > shortcut, that's what you're courting. It can get pretty brutal > there for featured shows. > > I advise you to look at EpicFu (formerly Jetset) - Zadi and Steve > have done it about as right as possible, I think. They've been > developing their show and their fans for a long time, and are now > getting 1m views per week. They cover a lot of ground, screen on > multiple networks as well as their own site and work very hard at > it. They have their own social network, which is integral to their > show. Seems to work well for them. > > I also advise you not pay any attention to my advice. I'm a > videoblogger. I'm happy with a two or three figure audience, not > six. I want to keep personal contact with my viewers. I have > nothing to sell and no intention of making it my business. None of > my opinions are based on any experience of building a promotional > show with a big audience. Good luck with it. > > Rupert > http://twittervlog.tv/ > http://twitter.com/ruperthowe/ > > > On 11 Nov 2007, at 19:55, Jason McCabe Calacanis wrote: > > We launched Mahalo Daily with Veronica Belmont last week as some of > you might know. You can find the show at http://daily.mahalo.com and > on iTunes. We're hosting it at Blip.Tv (for now) but considering some > other options since folks have been pinging us. > > I'm looking for some advice on what we can do--other than make the > best show we can--to grow the view to 100k+ a day quickly. > > We did over 120k views in the first week (about 12-37k views for each > of the first four shows) which is much more than I thought we would. > We've got our iTunes page running and we're syndicating the videos to > YouTube and Facebook. We've also started a Facebook, Ning, Flickr, and > Twitter groups/accounts to compliment the program. They are getting > nice pickup. > > On a business level, I'm wondering if there is anyone out there who > can bring in 100-250k views a day for show, perhaps in exchange for > exclusive hosting rights/advertising rights or something (i.e. Yahoo, > AOL, YouTube, etc). > > Anyone have an distribution tips? > Has anyone done deals like this? > > Mahalo for any help... > > best J > > i blogged about this here: > http://www.calacanis.com/2007/11/11/congrats-to-tyler-and-veronica-on- > an-amazing-first-week-for-mahalo/ > > > > > > > [Non-text portions of this message have been removed] > > > > > Yahoo! Groups Links > > > >
