> The whole point of radio is promotion. I think that can be worded better-- The whole point of radio is selling ads. ;] But the whole point of radio SHOULD be inspiration. If people wanna buy it, they will.
> That's very poor promotion (on the station's part) when they fail to > frontsell or backsell a track (especially a new one). Agree totally. > For while, I think it was Warner Bros. that was affixing big labels to its > promotional music that said "When you play it, SAY IT." That is true. Some of my used techno gems have Warner's sleeves with this tag. Kinda young, Kinda wild. > Unfortunately, most radio stations seem to be too pre-occupied with > "continuous music sweeps" and coordinating on-air contests to be worried > about properly promoting the music they play on the radio. Gimmie my 313 or gimmie dead air, HP +++
