I'm surprised that no-one has mentioned this yet but 'Jaguar' debuted at number 43 in the UK pop chart on sunday, much much lower than I personally expected. Anyone got any thoughts on why?
Maybe the fact that the release date was put back a week had something to do with it? (It was originally scheduled for Oct 3rd, then went back to Oct 9th) Another possible reason might be that the promotion wasn't adequate. For example, it was handled in the UK by a company called Sainted PR, who, whilst a big music PR company, aren't exactly known for their techno activities - they usually do guitar bands and dance pop etc. My man Jonas Stone at Phuture Trax did the UR party a couple of years back, and does all the Tresor and Mills releases etc, so I (and he, actually) would have thought he should have been the obvious choice. Apparently Sainted got it as a result of the distribution deal 430 West/UR hooked up. Mind you, there have been plenty of Rolando interviews in the last crop of music mags her, so... Also, there was no real advertising to speak of. Azzido Da Bass 'Doom's Night' was also released last week and that has entered the chart at about number 6. The difference is that they have a massive promotional campaign behind them - Nottingham, where I live, is covered with flyposters, just as it was for the release of Zombie Nation's 'Kernkraft 400'. Anyone got any thoughts on this? Whatever, I guess it's unlikely ot go much higher. Records don't tend to climb the chart slowly these days like they used to. Instead they tend to enter, then slide downwards. Tom MF
