Martin D.""It's easy to give the audience what they want, it's much harder
to
give them something they didn't know they wanted"
Steven Patrick Morrissey
Dust out"

What does that mean?
Seriously, explain it, I can't work out what it means.

Here's another example. Take SHAKE. In the 13 years or so I've been
following this music, I could count on one hand the amout of times he's
played here.

The times I've seen him, he's rocked. And I tell you now, he could take the
roof off the biggest party in Manchester, the Electric Chair. But, they'll
never book him. Ever.

Why? Because everyone thinks he's a 'techno' dj. E.g. if they put him on,
they'd get three hours of bang bang bang 140 bpm 'techno'.

Infact, Shake plays techno.house.disco.electronic.rock pretty much loads of
different stuff, but he's sterotyped and gets rarely booked because
everyone has misconceptions about him being a techno dj.

Infact, Shake is a proper techno dj if you ask me, but you can't use the
'T' word, because everyone just runs a mile when they hear that word.

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