Hello,

I buy regularly from iTunes + Bleep.com.

Something recent which I've bought from iTunes was the Audion LP. From Bleep, a 
track from the 'My Sol Dark Direction' LP.

For me, it's usually about either sampling the wares before I buy it in a 
'hard' format. I did go on to get the Audion LP on vinyl and I will do that 
with the Suburban Knight LP too.

What I've heard from small label owners who either are involved in digital 
distribution or are contemplating it, is that it's a tricky market to get 
right. Major benefit: digital offers the benefit compared to vinyl or CD of 
tiny overheads - assuming you only need to either boost your infrastructure 
(i.e. increased server space/capacity, etc) or maybe you don't even have to 
upgrade your systems at all.

But major downside: to make it profitable, you have to spend that much on 
marketing and advertising, that those savings can be cancelled out, and it's 
possible that such ventures end up not being worth it in the end - meaning that 
you might as well bite the bullet and go for a hard format in the first place, 
because digital isn't really a easier option.

There is also the idea that with our kind of music in particular, there is a 
prestige value that goes with vinyl. Digital downloads do reek of 'cheap' no 
matter how good the quality. It's a consideration when a big 'capital' involved 
in independent label music is the value which buyers/peers/industry ascribes to 
the label: whether you want to call it 'cred', 'goodwill', 'quality' or 
whatever.

Just some thoughts of others which I've picked up. I tend to agree but I'm not 
the best informed.

Ken

-----Original Message-----
From: Jason Brunton [mailto:[EMAIL PROTECTED] 
Sent: 18 August 2006 08:38
To: 313
Subject: (313) Digital Downloads

Alright peepz- a quick question for the more tech-savvy minded  
amongst you:

How many people actually buy digital download music whether from more  
mainstream portals like I-tunes or more specialist ones like  
Bleep.com??  I've spoken to quite a few label owners (all of them  
from smaller independant labels) but nobody seems to be making much  
income from it- any thoughts on the the current, and future, state of  
the format?

I can't actually imagine ever paying £1 for a track in a less than  
perfect format and albums seem pretty expensive when you compare them  
to a normal CD which has cover art etc- I'm not totally against the  
idea but it's not really doing it for me at the moment.  What chall  
think?

cheers

Jason

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