I'm not entirely sure who it is you think missed the opportunity. They showed that ad a lot, and if anyone watching TV thought 'wow what is that?' they could have hit the internet to find out. I'm sure there is someone out there that saw that commercial and was turned on to the music, but that happened before licensing music for a commercial became a big deal. Now every band's dream is to sell a track for a commercial, and their CDs go out with stickers that say "AS HEARD IN THE LATEST STAY FRESH MAXIPAD COMMERCIAL."
That was also when people thought a half million people were showing up at DEMF. I'm not sure the US is ever going to take Techno out of the underground. All the American artists making the music make most of their money overseas. The majority of Americans are so musically conservative that Radiohead is considered edgy for using electronic percussion. Most Americans are turned off by any music that doesn't feature a prominent vocal. On 6/29/07, Generator Music <[EMAIL PROTECTED]> wrote:
Nevermind rolling stones or spin....what about that Ford commercial??? I personally thought it was the Jackie Robinson moment for Detroit Techno, the break this music was waiting for. I thought it was the greatest thing ever to happen to this music and it was a sign of things to come for this music ACROSS the board. But nooooooo, mugs' egos and the lack of foresight by everyone, including the audience ruined it. And none of it was Ford's fault either. So basically we all saw what happened if this music TRIED to leave the underground. It still kills me to this day of that missed opportunity. Marina
