I think the design is fine, although the GM reference raises
a number of problematic associations concerning the
company's relationship to Detroit (not to mention balance
sheet, market share, offshoring, the lamea$$ comments by
Bob Lutz about global warming, etc.).

But hey, when you're talking about anything Detroit related,
it's all about ambiguity and contradictions.

So yeah, Martin's gotten us the postmodern 313 t-shirt
design :)

fh


-----------------

GM exec stands by calling global warming a 'crock'

Fri Feb 22, 2008 3:04pm EST

(Editor's Note: This story contains language in paragraph 1 that may
be offensive to some readers)

DETROIT, Feb 22 (Reuters) - General Motors Corp (GM.N: Quote,
Profile, Research) Vice Chairman Bob Lutz has defended remarks he
made dismissing global warming as a "total crock of sh1t," saying
his views had no bearing on GM's commitment to build environmentally
friendly vehicles.

Lutz, GM's outspoken product development chief, has been under fire
from Internet bloggers since last month when he was quoted as making
the remark to reporters in Texas.

In a posting on his GM blog on Thursday, Lutz said those "spewing
virtual vitriol" at him for minimizing the threat of climate change
were "missing the big picture."

"What they should be doing in earnest is forming opinions, not about
me but about GM and what this company is doing that is ... hugely
beneficial to the causes they so enthusiastically claim to support,"
he said in a posting titled, "Talk About a Crock."

GM, the largest U.S. automaker by sales and market share, has been
trying to change its image after taking years of heat for relying
too much on sales of large sport-utility vehicles like the Hummer
and not moving faster on fuel-saving hybrid technology.

"My thoughts on what has or hasn't been the cause of climate change
have nothing to do with the decisions I make to advance the cause of
General Motors," he wrote.

Lutz said GM was continuing development of the battery-powered,
plug-in Chevy Volt and other alternatives to traditional internal
combustion engines.

GM is racing against Toyota Motor Corp (7203.T: Quote, Profile,
Research)(TM.N: Quote, Profile, Research) to be first to market a
plug-in hybrid car that can be recharged at a standard electric
outlet.

Lutz has previously said GM made a mistake by allowing Toyota to
seize "the mantle of green respectability and technology leadership"
with its market-leading Prius hybrid.

A 40-year auto industry veteran who joined GM earlier in the decade
with a mandate to shake up its vehicle line-up, Lutz is no stranger
to controversy.

As part of a campaign against higher fuel economy standards, Lutz
wrote in a 2006 blog posting that forcing automakers to sell smaller
cars would be "like trying to address the obesity problem in this
country by forcing clothing manufacturers to sell smaller, tighter
sizes."

Automakers ended their opposition to higher fuel standards in 2007
when it became clear that proposed changes would become law with or
without their support.

In December, U.S. President George W. Bush signed a law mandating a
40 percent increase in fleetwide fuel economy by 2020, the first
substantial change in three decades. (Reporting by Kevin Krolicki,
editing by Toni Reinhold)


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