Hi Eric, I can see why the match type for the input keywords might be ignored but why is the KeywordMatchTypeSearchParameter (which is set to PHRASE) being ignored when the input dataset is small (< 4) ?
Shane On Feb 4, 7:42 am, AdWords API Advisor <adwordsapiadvi...@google.com> wrote: > Hi Shane, > > Thanks for expanding on your question. The cause of confusion here is > that the match type of the input keywords has no effect on the results > generated. You can see this in the web interface and even the old v13 > KeywordToolService. > > Best, > - Eric > > On Feb 3, 4:50 pm, Shane <conan.the.bl...@gmail.com> wrote: > > > > > Hi Eric, > > > I don't think I was quite clear on the issue. I'm not trying to > > exactly reproduce the results of the Keyword Tool. I am trying to > > understand why a TargetingIdeaService search using PHRASE matching > > would return results that are not PHRASE matches. > > > For example, running the keywords "chess programs" and "programs > > chess" returns results that are not PHRASE matches. > > i.e. > > chess strategy > > chess strategies > > chess pawn > > chess tournament > > chess move > > > But if I add just two more keywords (i.e. "chess programs", "programs > > chess", "chess program", "program chess") I get the proper PHRASE > > matches > > i.e. > > programs chess > > chess program > > school chess programs > > online chess programs > > online chess program > > > You can see from the SOAP calls in my original post that the queries > > are identical except for the number of keywords submitted. > > > Shane > > > On Feb 3, 12:24 pm, AdWords API Advisor <adwordsapiadvi...@google.com> > > wrote: > > > > Hi Shane, > > > > Using the available SearchParameters it is not currently possible to > > > exactly reproduce the results of the Search-based Keyword Tool using > > > the TargetingIdeaService. You can come closer by using the > > > NGramGroupsSearchParameter, but it is not a complete solution. More > > > information is available in this thread: > > > > https://groups.google.com/group/adwords-api/browse_thread/thread/b246... > > > > Best, > > > - Eric Koleda, AdWords API Team > > > > On Feb 2, 5:12 pm, Shane <conan.the.bl...@gmail.com> wrote: > > > > > I have a script that uses the TargetingIdeaService and we have been > > > > getting good results from it for the most part. Generally we submit a > > > > dozen or so keywords looking for PHRASE matches and the results we get > > > > back are consistent with the keyword tool. For some reason using a > > > > smaller dataset (1-3 keywords) seems to come back with much broader > > > > results. > > > > > For example if we use: > > > > chess programs > > > > programs chess > > > > chess program > > > > program chess > > > > > We get back matching phrases: > > > > programs chess > > > > chess program > > > > school chess programs > > > > online chess programs > > > > online chess program > > > > chess training program > > > > chess tournament program > > > > chess training programs > > > > program chess > > > > chess study program > > > > chess teaching programs > > > > old chess programs > > > > strong chess programs > > > > ... > > > > > If we only search on two keywords: > > > > chess programs > > > > programs chess > > > > > We get back phrases that are loosely related: > > > > chess strategy > > > > chess strategies > > > > chess pawn > > > > chess tournament > > > > chess move > > > > championship chess > > > > chess federation > > > > chess tactics > > > > chess rules > > > > online chess programs > > > > chess programs fritz > > > > chess downloads > > > > chess freeware > > > > ... > > > > > The Keyword Tool returns appropriate PHRASE results for those two > > > > keywords so I am wondering if I'm missing a parameter to narrow down > > > > the results or if maybe the RelatedToKeywordSearchParameter is looking > > > > at the keywords as a group rather than as individual keywords. > > > > > Here's the working SOAP call: > > > > <SOAP-ENV:Envelope> > > > > <SOAP-ENV:Header> > > > > <RequestHeader> > > > > <authToken></authToken> > > > > <clientEmail></clientEmail> > > > > <developerToken></developerToken> > > > > <userAgent></userAgent> > > > > <validateOnly>false</validateOnly> > > > > </RequestHeader> > > > > </SOAP-ENV:Header> > > > > <SOAP-ENV:Body> > > > > <get> > > > > <selector> > > > > <searchParameters xsi:type="RelatedToKeywordSearchParameter"> > > > > <keywords xsi:type="Keyword"> > > > > <text xsi:type="string">chess programs</text> > > > > <matchType xsi:type="string">PHRASE</matchType> > > > > </keywords> > > > > <keywords xsi:type="Keyword"> > > > > <text xsi:type="string">programs chess</text> > > > > <matchType xsi:type="string">PHRASE</matchType> > > > > </keywords> > > > > <keywords xsi:type="Keyword"> > > > > <text xsi:type="string">chess program</text> > > > > <matchType xsi:type="string">PHRASE</matchType> > > > > </keywords> > > > > <keywords xsi:type="Keyword"> > > > > <text xsi:type="string">program chess</text> > > > > <matchType xsi:type="string">PHRASE</matchType> > > > > </keywords> > > > > </searchParameters> > > > > <searchParameters xsi:type="LanguageTargetSearchParameter"> > > > > <languageTargets xsi:type="LanguageTarget"> > > > > <languageCode xsi:type="string">EN</languageCode> > > > > </languageTargets> > > > > </searchParameters> > > > > <searchParameters xsi:type="KeywordMatchTypeSearchParameter"> > > > > <keywordMatchTypes xsi:type="string">PHRASE</keywordMatchTypes> > > > > </searchParameters> > > > > <ideaType>KEYWORD</ideaType> > > > > <requestType>IDEAS</requestType> > > > > <requestedAttributeTypes>KEYWORD</requestedAttributeTypes> > > > > <requestedAttributeTypes>GLOBAL_MONTHLY_SEARCHES</ > > > > requestedAttributeTypes> > > > > <requestedAttributeTypes>NGRAM_GROUP</requestedAttributeTypes> > > > > <paging> > > > > <startIndex>1</startIndex> > > > > <numberResults>400</numberResults> > > > > </paging> > > > > <localeCode>en_US</localeCode> > > > > <currencyCode>USD</currencyCode> > > > > </selector> > > > > </get> > > > > </SOAP-ENV:Body> > > > > </SOAP-ENV:Envelope> > > > > > Here's the same call but with only two keywords that returns results > > > > that are not PHRASE related: > > > > <SOAP-ENV:Envelope> > > > > <SOAP-ENV:Header> > > > > <RequestHeader> > > > > <authToken></authToken> > > > > <clientEmail></clientEmail> > > > > <developerToken>lKzbm3OF6YVno48Wgx2nTw</developerToken> > > > > <userAgent></userAgent> > > > > <validateOnly>false</validateOnly> > > > > </RequestHeader> > > > > </SOAP-ENV:Header> > > > > <SOAP-ENV:Body> > > > > <get> > > > > <selector> > > > > <searchParameters xsi:type="RelatedToKeywordSearchParameter"> > > > > <keywords xsi:type="Keyword"> > > > > <text xsi:type="string">chess programs</text> > > > > <matchType xsi:type="string">PHRASE</matchType> > > > > </keywords> > > > > <keywords xsi:type="Keyword"> > > > > <text xsi:type="string">programs chess</text> > > > > <matchType xsi:type="string">PHRASE</matchType> > > > > </keywords> > > > > </searchParameters> > > > > > <searchParameters xsi:type="LanguageTargetSearchParameter"> > > > > <languageTargets xsi:type="LanguageTarget"> > > > > <languageCode xsi:type="string">EN</languageCode> > > > > </languageTargets> > > > > </searchParameters> > > > > > <searchParameters xsi:type="KeywordMatchTypeSearchParameter"> > > > > <keywordMatchTypes xsi:type="string">PHRASE</keywordMatchTypes> > > > > </searchParameters> > > > > <ideaType>KEYWORD</ideaType> > > > > <requestType>IDEAS</requestType> > > > > <requestedAttributeTypes>KEYWORD</requestedAttributeTypes> > > > > <requestedAttributeTypes>GLOBAL_MONTHLY_SEARCHES</ > > > > requestedAttributeTypes> > > > > <requestedAttributeTypes>NGRAM_GROUP</requestedAttributeTypes> > > > > > <paging> > > > > <startIndex>1</startIndex> > > > > <numberResults>400</numberResults> > > > > </paging> > > > > <localeCode>en_US</localeCode> > > > > <currencyCode>USD</currencyCode> > > > > </selector> > > > > </get> > > > > </SOAP-ENV:Body> > > > > </SOAP-ENV:Envelope> -- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. 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