To be more specific about my doubts, the documentation describes the final URL as follows
*The final URL represents the actual landing page for your ad, keyword, or sitelink* So, this confirms that a final URL can be associated with a keyword (which is an ad group criterion), which I had already understood from the fact that this property exists in ad_group_criterion. The documentation also says *Final URLs follow the same override rules as destination URLs. For example, a final URL at the keyword level overrides a final URL at the ad level* This is fine. Now, my question is: *in which sense the final URLs of a keyword override the final URLs of an ad?* A keyword is associated with an ad group. *Does this mean that, if an ad is served because of some keyword, then the keyword's final URLs will override the final URLs of the served ad, so the user will be redirected to the final URLs of the keyword (that made the ad to be served)? Is this the relationship between ad_group_criterion.final_urls and ad_group_ad.ad.final_urls, or is there something more?* On Saturday, December 17, 2022 at 1:05:17 PM UTC+1 Nelson Brochado wrote: > Hi Peter. > > Thanks for pointing me to that article. > > I understand why URLs are associated with ads. > > However, I don't understand why they are associated with ad group > criteria, which is a concept that exists only in the Google Ads API. Or do > criteria also exist in Google Ads? > > So, could you please tell me what do the final URLs of ad group criteria > represent and how they are related to ads? > > The Google Ads team will tell me that the concept of an ad group criterion > does not exist in Google Ads and they will redirect me to you. > > > On Friday, December 16, 2022 at 9:39:57 PM UTC+1 adsapi wrote: > >> Hi Nelson, >> >> This guide >> <https://developers.google.com/google-ads/api/docs/ads/upgraded-urls/fields?hl=en> >> >> discusses what final URLs are for and here >> <https://developers.google.com/google-ads/api/docs/ads/upgraded-urls/supported-entities?hl=en>, >> >> on which entities these can be applied to. >> >> For discussing Google Ads concepts such as the relevance of these URLs in >> either ads or ad group criteria, I would once more recommend reaching out >> to the Google Ads Product Support >> <https://support.google.com/google-ads/gethelp> team for guidance. >> >> This is because our API support team specializes in the implementation / >> troubleshooting of Google Ads API features, and the Product Support team >> should be more equipped in discussing the design on the how and why these >> upgraded URLs are associated to Google Ads entities. >> >> Best regards, >> >> [image: Google Logo] >> Peter Laurence >> Google Ads API Team >> >> >> ref:_00D1U1174p._5004Q2h3uM4:ref >> > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/65661e16-2698-41e3-987a-aaa6449d7ba7n%40googlegroups.com.
