Hello,

Referencing:
ad_group_ad.policy_summary.approval_status 
<https://developers.google.com/google-ads/api/fields/v13/ad_group_ad#ad_group_ad.policy_summary.approval_status>
ad_group_ad.policy_summary.review_status 
<https://developers.google.com/google-ads/api/fields/v13/ad_group_ad#ad_group_ad.policy_summary.review_status>
ad_group_ad.status 
<https://developers.google.com/google-ads/api/fields/v13/ad_group_ad#ad_group_ad.status>

ad_group.status 
<https://developers.google.com/google-ads/api/fields/v13/ad_group#ad_group.status>

campaign.primary_status 
<https://developers.google.com/google-ads/api/fields/v13/campaign#campaign.primary_status>
campaign.serving_status 
<https://developers.google.com/google-ads/api/fields/v13/campaign#campaign.serving_status>
campaign.status 
<https://developers.google.com/google-ads/api/fields/v13/campaign#campaign.status>

Each of these are categorical properties of the object (campaign, adgroup, 
ad). By my understanding, an ad will only serve to ad-viewers if each 
status is aligned such as:
APPROVED: ad_group_ad.policy_summary.approval_status
REVIEWED: ad_group_ad.policy_summary.review_status
ENABLED: ad_group_ad.status

I noticed some other relationships between these statuses though, and I'd 
like to better understand.

1. Whats the difference between the following two scenarios:
..a: APPROVED: ad_group_ad.policy_summary.approval_status
......REVIEWED: ad_group_ad.policy_summary.review_status

..b: APPROVED: ad_group_ad.policy_summary.approval_status 
......ELIGIBLE_MAY_SERVE: ad_group_ad.policy_summary.review_status 

2. How is it possible for a Campaign to be serving in these circumstances?
..a: REMOVED: campaign.status
......REMOVED: campaign.primary_status 
......SERVING: campaign.serving_status 

..b: PAUSED: campaign.status
......PAUSED: campaign.primary_status 
......SERVING: campaign.serving_status 

..c: ENABLED: campaign.status
......NOT_ELIGIBLE: campaign.primary_status 
......SERVING: campaign.serving_status 

3. Each of those status types contain the possible values "UNKNOWN" and 
"UNSPECIFIED". Under what circumstances are those used for each status type?

4. Are there any web documents I can source for more information on the 
meanings of different combinations within the status types, and how they 
impact the fact of whether ad-viewers are being served the ad or not?

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  • Be... Chad Wood
    • ... Chad Wood
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