Hi, We are using v13 version of adwords report. I see some discrepancies when looking at the report numbers. The problem is when you see the SUMMARY RECORD on top of the report through adwords user interface, the numbers are not rounded (so assuming right numbers). When you look at the detail records, the numbers are ROUNDED UP.
Here is single record example: Detail record exported as csv Date Campaign Id Campaign Impressions Clicks CTR Avg CPC Impression Share (IS) Lost IS (Rank) Lost IS (Budget) Avg Position report data for one day: 12/3/2010 184592386 Networking 6 0 0.00% 0 86% 14% 0% 3.7 Here is the summary record for above Impressions Clicks CTR Avg CPC Impression Share (IS) Lost IS (Rank) Lost IS (Budget) Avg Position 6 0 0.00% $0.00 85.71% 14.29% 0.00% 3.67 Here is same report for multiple days 11/24/2010 184592386 Networking 7 0 0.00% 0 88% 13% 0% 2.6 11/26/2010 184592386 Networking 1 0 0.00% 0 40% 60% 0% 1 11/27/2010 184592386 Networking 3 0 0.00% 0 100% 0% 0% 1.3 11/28/2010 184592386 Networking 1 0 0.00% 0 100% 0% 0% 2 11/29/2010 184592386 Networking 2 0 0.00% 0 50% 50% 0% 1.5 11/30/2010 184592386 Networking 25 0 0.00% 0 100% 0% 0% 2.1 12/1/2010 184592386 Networking 16 0 0.00% 0 94% 6% 0% 2 12/2/2010 184592386 Networking 5 0 0.00% 0 100% 0% 0% 1.6 12/3/2010 184592386 Networking 6 0 0.00% 0 86% 14% 0% 3.7 here is the summary record for above: Impressions Clicks CTR Avg CPC Impression Share (IS) Lost IS (Rank) Lost IS (Budget) Avg Position 66 0 0.00% $0.00 88.31% 11.69% 0.00% 2.15 if you add the impressionshare/lost impression share rank or budget columns, the average of those columns doesn't match with what summary record displays. Can someone please explain why there is difference in numbers when you see detail record versus summary records? Also, what formula google uses when displaying average numbers when it comes to percentage columns? -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
