Thanks for your response, Reed. However, I don't think that's what's going on. Based upon past experience and official information from google like at http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=86282 ["Please note that when viewing conversions for a specified time period, conversions are assigned to the date on which the ad click occurs, not the date on which the conversion occurs"], all conversions should be attributed to the day on which the click occurred.
This is why seeing reports with data that there were no clicks or cost for a keyword on a given day and yet there's a conversion [and conversion value] is confusing, and is making me wonder if there's a bug in google's reports or if there's some explanation for why this would be accurate. Thanks, Greg On Jun 10, 1:07 pm, Reed <r...@powellgenealogy.com> wrote: > Those are most likely latent conversions. The impression and click > occured on a prior day, but the conversion didn't happen until the day > that you are reporting on. The conversion on an impression can occur > up to 30 days after the actual impression (30 days is the life of the > cookie set on the user's browser by the impression). Example would be > someone doing a search, clicking through to your site,but not going to > the conversion page. Then a day or two later they decide to make the > purchase, and go to the page and continue through to the page that you > have tagged as a conversion page. That's day's keyword performance > files will not show the click or impression, but will show the > conversion. > -reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
