Hi David,

The v201101 KEYWORDS report currently only returns data about actual 
keywords, which some would argue is the correct behavior.  This does differ 
from the v13 Keywords report, which returned data for all types of criteria, 
including user list criteria.  We understand that this per-criteria 
information is important to our customers, and we are working to expose 
stats for these other criteria via reports.

In regards to the difficulty, if you are only trying to balance the data 
with another system then wouldn't you be able to use ADGROUP, CAMPAIGN, or 
ACCOUNT level reports across all your campaigns?  The KEYWORDS report is 
really only useful if you are trying to obtain criteria-specific statistics.

Best,
- Eric Koleda, AdWords API Team


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