The report field defintions have this in Notes for AdPerformance.KeywordID 
and SearchQueryPerformance.KeywordID

"In the Ad Performance Report this field contains the ID of the criterion 
that triggered the ad, segmenting the report and preventing zero 
impressions. The ID can be for any type of criterion, including placements, 
verticals, etc. Cross-reference with the Criteria Report to determine the 
criteria type and details."

I'm just looking for further clarification and explanation.

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