Hi Chris, The explanation means that if you have an Ad in the Ad Performance report, and you wish to find out which criterion (keyword, placement, verticals, etc.) triggered this ad, then you can pull a criteria report, and lookup the keywordID column to find out the triggering criteria. Also, if you include this column, the data get segmented (i.e. the report does aggregation), and hence it will no longer contain zero impression rows.
Hope that helps. Let me know if you have more questions. Cheers, Anash P. Oommen, AdWords API Advisor. On Thursday, 1 March 2012 10:09:05 UTC+5:30, chris h wrote: > > The report field defintions have this in Notes for AdPerformance.KeywordID > and SearchQueryPerformance.KeywordID > > "In the Ad Performance Report this field contains the ID of the criterion > that triggered the ad, segmenting the report and preventing zero > impressions. The ID can be for any type of criterion, including placements, > verticals, etc. Cross-reference with the Criteria Report to determine the > criteria type and details." > > I'm just looking for further clarification and explanation. > -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
