Thanks.
 
So just to be clear - when a vertical is assigned to an adword this limits 
all the ads to be displayed in the content network only at sites
of this vertical (I guess google knows to assign each site to a vertical) 
but in the regular search page it will have no affect?
 
Keywords are assigned to a more specific product or service (which are 
actualy located in a certian vertical) so the keyword tool can be used 
together with a product or service to get better keyword ideas.
 
Thanks again.
 
Assaf

On Sunday, October 28, 2012 7:02:06 PM UTC+2, Ace wrote:

> Hi,
>  
> Can I get a short explanation what is the difference between a Vertical & 
> product or service?
>
> From what I see a Vertical is used when an adgroup is created while a 
> product or service can be used with the keyword tool..
> What is the usage of each and why connect an adgroup to a Vertical?
> Shouldn't the two be linked some how?
>  
> Thanks.
>  
> Assaf
>

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