This is correct, your bids for a campaign will only be considered for display in the content network if the campaign criteria match. The vertical criteria should have no effect outside the Google Display Network.
Keywords are not assigned to products or services, a product or service has a set of keywords that are relevant, but a keyword may be relevant to more than one product or service at a time. The keyword tool can be used to find relevant keywords to your product or service. You can then do further research on the keywords returned to verify that they are actually going to create valued conversions for you. The keywords which have lower estimated cpc, but that you find have a strong conversion rate and contribute well to your quality score will get you the best ROI for your campaigns. Basically a vertical allows you to market to a specific audience. The product or service helps you find ways to reach that audience without targeting them exclusively. Try not to think of a product or service as being located in a specific vertical. There may be a vertical that seems to represent a product or service, but it is not that simple. A given product likely "belongs" to several verticals, and there are placements within each of these verticals that may not perform well for a specific product or service lending themselves to negative placements. -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
