Is there anything I can do about an unrelated product driving up my bid 
costs? It just so happens that Zipp wheels are $2,000 bike tires, while I 
am trying to place ads for Zip wheels, which are $3 and used for cutting. I 
have tried to use the negative keyword feature to weed out who sees the 
ads, but that doesn't stop my keywords from having inflated est. first page 
bids. Is there anything I can do? (first time poster here, I hope this is 
an appropriate place to ask this question, I notice this forum seems to be 
more focused on the API)

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