Hi Brann,

The product forum (
https://www.en.adwords-community.com/t5/Community-lounge/AdWords-Forum/td-p/2488)
 
is a better place to ask the question. 

Cheers,
Anash

On Wednesday, May 8, 2013 6:51:38 PM UTC+5:30, Brann Northcutt wrote:
>
> Is there anything I can do about an unrelated product driving up my bid 
> costs? It just so happens that Zipp wheels are $2,000 bike tires, while I 
> am trying to place ads for Zip wheels, which are $3 and used for cutting. I 
> have tried to use the negative keyword feature to weed out who sees the 
> ads, but that doesn't stop my keywords from having inflated est. first page 
> bids. Is there anything I can do? (first time poster here, I hope this is 
> an appropriate place to ask this question, I notice this forum seems to be 
> more focused on the API)
>

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