To clarify, if you clear the bidModifier on an adGroup then the adGroup 
would use the bidModifier defined on the campaign. Is that correct?

Thanks,
Chris

On Thursday, May 9, 2013 10:33:05 AM UTC-7, Chris Lande wrote:
>
> Hi Anash,
>
> Thanks for the response. What's still unclear is, is there any difference 
> between a value of 1 and -1? That is, with either value the mobile ads 
> would be bid the same as the desktop ads, right?
>
> Thanks,
> Chris
>
> BTW, I did a quick test and the bidModifier actually has 3 significant 
> digits (two decimal places), which makes sense, otherwise you wouldn't be 
> able to represent something like 123%.
>
> On Thursday, May 9, 2013 8:12:26 AM UTC-7, Anash P. Oommen (AdWords API 
> Team) wrote:
>>
>> Hi Oliver,
>>
>> -1 is for resetting mobile bid modifier (i.e. -- on UI), mobile bid 
>> modifier values are from 0 to 4 in steps of 0.1 (-100% to +300% on UI).
>>
>> Cheers,
>> Anash P. Oommen,
>> AdWords API Advisor.
>>
>> On Thursday, May 9, 2013 6:48:28 PM UTC+5:30, Oliver wrote:
>>>
>>> I'm not sure which bid modifier you're referring to, but if it is mobile 
>>> bid modifier then the API values are 0 to 4 and not -1 to 3.  This is what 
>>> the documentation says and what our current code uses (and it works).
>>>
>>>
>>>
>>> On Thursday, May 9, 2013 1:53:53 PM UTC+1, mm wrote:
>>>>
>>>> I believe valid values are from -1 through 3 in .1 increments. So as 
>>>> examples: -1 is effectively -100%, or don't bid on mobile at all; -.2 
>>>> would 
>>>> be bid 80% of the base bid; 0 = just use the bid; .5 bid at 150%.
>>>>
>>>> HTH -
>>>> mm
>>>>
>>>> On Thursday, May 9, 2013 2:22:43 AM UTC-5, Oliver wrote:
>>>>>
>>>>> I'm surprised you didn't get an error when setting a bid modifier to 
>>>>> -1.  I thought the values have to be 0+.
>>>>>
>>>>> But, anyway, if you go by what the UI show you, a value of "--" means 
>>>>> your Ads will not run at all (i.e. you don't have a bid), whereas a value 
>>>>> of 0% means your Ads will run using exactly the same parent bid.
>>>>>
>>>>> Oliver
>>>>>
>>>>>
>>>>> On Thursday, May 9, 2013 1:13:18 AM UTC+1, Chris Lande wrote:
>>>>>
>>>>>> if you set the bidModifier to -1 in the API then the UI shows it as 
>>>>>> "--". But if you set it to 1 in the API the UI shows it as "0% 
>>>>>> increase". 
>>>>>> Isn't this effectively the same thing?
>>>>>>
>>>>>> Thanks,
>>>>>> Chris
>>>>>>
>>>>>

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