Hi Chris, 1. 1 and -1 are the same at campaign level - both effectively means that you want to target desktop and mobile with same bid. -1 makes more sense at adgroup level, where setting 1 means you want both mobile and desktop bids to be same, whereas -1 means you are resetting the adgroup level bid and want to use the campaign level bid instead.
Cheers, Anash On Monday, May 13, 2013 3:53:40 PM UTC-7, Chris Lande wrote: > > To clarify, if you clear the bidModifier on an adGroup then the adGroup > would use the bidModifier defined on the campaign. Is that correct? > > Thanks, > Chris > > On Thursday, May 9, 2013 10:33:05 AM UTC-7, Chris Lande wrote: >> >> Hi Anash, >> >> Thanks for the response. What's still unclear is, is there any difference >> between a value of 1 and -1? That is, with either value the mobile ads >> would be bid the same as the desktop ads, right? >> >> Thanks, >> Chris >> >> BTW, I did a quick test and the bidModifier actually has 3 significant >> digits (two decimal places), which makes sense, otherwise you wouldn't be >> able to represent something like 123%. >> >> On Thursday, May 9, 2013 8:12:26 AM UTC-7, Anash P. Oommen (AdWords API >> Team) wrote: >>> >>> Hi Oliver, >>> >>> -1 is for resetting mobile bid modifier (i.e. -- on UI), mobile bid >>> modifier values are from 0 to 4 in steps of 0.1 (-100% to +300% on UI). >>> >>> Cheers, >>> Anash P. Oommen, >>> AdWords API Advisor. >>> >>> On Thursday, May 9, 2013 6:48:28 PM UTC+5:30, Oliver wrote: >>>> >>>> I'm not sure which bid modifier you're referring to, but if it is >>>> mobile bid modifier then the API values are 0 to 4 and not -1 to 3. This >>>> is what the documentation says and what our current code uses (and it >>>> works). >>>> >>>> >>>> >>>> On Thursday, May 9, 2013 1:53:53 PM UTC+1, mm wrote: >>>>> >>>>> I believe valid values are from -1 through 3 in .1 increments. So as >>>>> examples: -1 is effectively -100%, or don't bid on mobile at all; -.2 >>>>> would >>>>> be bid 80% of the base bid; 0 = just use the bid; .5 bid at 150%. >>>>> >>>>> HTH - >>>>> mm >>>>> >>>>> On Thursday, May 9, 2013 2:22:43 AM UTC-5, Oliver wrote: >>>>>> >>>>>> I'm surprised you didn't get an error when setting a bid modifier to >>>>>> -1. I thought the values have to be 0+. >>>>>> >>>>>> But, anyway, if you go by what the UI show you, a value of "--" means >>>>>> your Ads will not run at all (i.e. you don't have a bid), whereas a >>>>>> value >>>>>> of 0% means your Ads will run using exactly the same parent bid. >>>>>> >>>>>> Oliver >>>>>> >>>>>> >>>>>> On Thursday, May 9, 2013 1:13:18 AM UTC+1, Chris Lande wrote: >>>>>> >>>>>>> if you set the bidModifier to -1 in the API then the UI shows it as >>>>>>> "--". But if you set it to 1 in the API the UI shows it as "0% >>>>>>> increase". >>>>>>> Isn't this effectively the same thing? >>>>>>> >>>>>>> Thanks, >>>>>>> Chris >>>>>>> >>>>>> -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
