Hi James,

Your notion of Feed*Services is correct. The only additional thing I'd add 
is that CampaignFeedService maps a FeedItem to a campaign, so that the data 
actually gets used in the context of a campaign.

See https://developers.google.com/adwords/api/docs/guides/feed-services for 
a guide that shows how to create your own feed and map your own fields to 
Google attributes. Also, Offer Extensions are not supported through AdWords 
API.

Cheers,
Anash P. Oommen,
AdWords API Advisor.

On Monday, July 8, 2013 8:17:09 PM UTC+5:30, james wrote:
>
> Hi,
> Looking at implementing enhanced sitelinks using the Feed*Services.
>  
> In the Adwords UI, we can enter description lines for the sitelink. These 
> descriptions do come back in FeedItemService::get as expected.
>  
> But the FeedMappingService::get does not return mappings for the two 
> description attributes. So if we were to create our own feed (instead of 
> adding items to the feed created by the adwords UI), how would we specify 
> the description attributes for our own feed? Do I need to use the same 
> attribute names as the UI feed?
>  
> In a similar vein there were no mappings at all returned by the 
> FeedMappingService::get method for the "Main offer feed" which was created 
> by the UI. So once again, how would I create offer ad extensions with the 
> API if there is no pre-existing offer feed to add the items to?
>  
> Just trying to get my head around how all this feed stuff hangs together. 
> What I have so far:
> - a feed is metadata which defines a structure of user defined names
> - a FeedItem is real data which supplies values to these names
> - a FeedMapping maps the user defined names to google attributes which 
> actually "do something"
>  
> Now that is just my kind-of-guess on what is going on, and I am probably 
> miles off the mark. But this is why I am very confused about the "missing" 
> mappings. Is there some part of the picture I am missing? Other services I 
> need to look into? Or is this just early days of a bigger plan?
>

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