Hi Evan,
The answer depends on how you look at it.
1. Once the field becomes readonly, we will still allow users to read this
value. The value returned will be the last set contentBid. You could use
this field to do some kind of backup if that makes sense. You can also send
0 for this value, so you could remove contentBid.
2. Once the field becomes readonly, we will no longer use contentBid for
bidding purposes for a Display-Only campaign. To ensure that user bids
won't get affected, we will copy over contentBid to bid in cases where
contentBid != 0 && contentBid != bid (this is because currently contentBid
always override bid on display networks when set to a non-zero value). This
will happen after contentBid becomes readonly, so eventually both bid and
contentBid will end up having the same value.
So if you actively set contentBid field for Display-only campaigns, then a
hassle-free DNB migration would look something like this:
1. Read bid and contentBid for Display-only network
2. If (contentBid != 0) {
Set bid = contentBid,
Set contentBid = 0;
Update adgroup bids
}
3. Stop setting contentBid for Display-only network.
If you don't set contentBid field on purpose (i.e. you send back whatever
you fetch from API, but you only update bid field and not contentBid
field), then you just need to stop sending back contentBid.
Does this help? Let me know if you have more questions.
Cheers,
Anash P. Oommen,
AdWords API Advisor.
On Wednesday, February 12, 2014 10:33:34 AM UTC-5, Evan Halley wrote:
>
> Hi,
>
> What happens to contentBid (on Adgroup) after February 18th (reference:
> http://googleadsdeveloper.blogspot.com/2014/01/reminder-change-to-contentbid-setting.html
> ).
>
> I know that we will no longer be able to set content bids anymore, but
> what happens to calls to read the content bid. What value will be returned
> after February 18th, the bid or the last content bid that was set?
>
> Thanks.
>
> Evan
>
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