Hi Scott,

If you are interested in past performance for a specific set of criteria, 
please see my earlier message 
today<https://groups.google.com/d/msg/adwords-api/SdOnNYROJWA/VSgTGezNWroJ> 
where 
I covered this information and let me know if you still have questions.

For predicted future performance you can use 
TrafficEstimatorService<https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService>,
 
and even specify the ID of a 
campaign<https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService.CampaignEstimateRequest#campaignId>
 and 
the IDs of ad 
groups<https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService.AdGroupEstimateRequest#adGroupId>
 that 
you want AdWords to use to improve the estimates. If you do not provide 
these IDs, however, you can only get estimates based on 
keyword<https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService.AdGroupEstimateRequest#keywordEstimateRequests>+
 Location 
and/or 
Language<https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService.CampaignEstimateRequest#criteria>
.

Thanks,
Josh, AdWords API Team

On Monday, May 19, 2014 4:47:52 PM UTC-4, Scott Luther wrote:
>
> Hi Josh,
>
> We want to tell give our users an idea of how many people will see the ad 
> based on the targeting parameters they have entered, including the keywords 
> they have chosen. What's the best way to do that? How do we query the 
> TrafficEstimatorService with age and gender parameters? How about zip code?
>
> On Monday, May 19, 2014 11:01:18 AM UTC-7, Josh Radcliff (AdWords API 
> Team) wrote:
>>
>> Hi,
>>
>> The API does not quite work the way you described. The service returns 
>> various phrases related to the keywords (and other parameters) you provide, 
>> but a given keyword's volume won't be affected by the number of terms that 
>> are associated with that keyword in your request. For example, if I include 
>> "flowers" as a search term parameter or I include both "flowers" and 
>> "bouquet" as search term parameters, the volume for a related term such as 
>> "flower shop" will be the *same* in both responses.
>>
>> Another way to look at it is that the service has a big dictionary keyed 
>> by keyword where the value is that keyword's volume. The search terms you 
>> provide simply determine which keys the API pulls from that dictionary, but 
>> the value for a given key (keyword) will not change.
>>
>> Best regards,
>> Josh, AdWords API Team
>>
>

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