I am attempting to take an inventory of my poorly performing landing pages and find areas for improvement... in order to make this a worthwhile exercise I need a way to do this systematically and not by simply going keyword by keyword in the UI, hovering over the bubble and making note of the Landing Page score.
I was able to query the AdGroupCriterionService using the API (python) and return the fields from AdGroupCriterionService.QualityInfo https://developers.google.com/adwords/api/docs/reference/v201406/AdGroupCriterionService.QualityInfo The values that are returned for the fields, however, are not consistent with what I see in the UI. - *qualityScore*: matches almost exactly with what I find in the adwords UI - *IsKeywordAdRelevanceAcceptable*: is TRUE in more cases than I would have expected. It seems like there is some relationship between TRUE/FALSE and the score in the UI, but I can find plenty of exception where the field is TRUE but the "Ad Relevance" is "Below Average" and vice versa. - *IsLandingPageQualityAcceptable: *is always TRUE, even when I the UI reports "Below Average" - *IsLandingPageLatencyAcceptable: *is always TRUE, even when I the UI reports "Below Average" I realize that these fields are boolean and don't correspond directly to the UI scores, but shouldn't there be some relationship? Am I correctly understanding the nature and purpose of these fields? Any ideas what could cause these sort of results? *Here are a couple scenarios that have me confused:* 1. I have a list of dozens of keywords with quality score <= 2. In these cases, all three quality measures in the UI reported below average. Yet, the API returns the correct quality score, but the three remaining fields are all TRUE.... how can this be? 2. When I filter on the predicate IsLandingPageQualityAcceptable = False (see below), I return 0 keywords in an account with > 2MM keywords..... that makes me suspicious that I am misunderstanding something... #Request only poor landing experience KW's { 'field': 'IsLandingPageQualityAcceptable', 'operator': 'EQUALS', 'values': [False] }, Thanks for any insight to what's happening! -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
