Had that one too... In my case the violating word was a cigarette brand in
the US - although the ad was targeted to a European country where they
never heard of that brand, Google decided it was a violation.
However, re-submitting the same ad with a request for an exemption does
help.
On Friday, July 10, 2015 at 3:43:57 PM UTC+2, Alan Coleman wrote:
>
> Hello everyone,
>
> When attempting to create a TextAd with a headline that contains the
> string 'ax' or 'AX' I'm receiving the following policy error, which is a
> little odd because the TextAd doesn't contain any punctuation or symbols.
>
> Any help would be greatly appreciated.
>
> Many thanks
>
> An error has occurred:
> [PolicyViolationError{super=PolicyViolationError.POLICY_ERROR @
> operations[0].operand.ad.headline,
> key=PolicyViolationKey{policyName=nonstandard_punctuation,violatingText=AX},
> externalPolicyName=Non-standard punctuation, externalPolicyUrl=,
> externalPolicyDescription=Google ads aren't allowed to have excessive or
> unnecessary punctuation or symbols such as the following:
>
> - Exclamation mark in the ad's headline or more than one per ad
> - Repeated punctuation or symbols (such as "!!!!free!!!")
> - Characters that don't adhere to their true meaning (such as "4 sale"
> or "for $@le")
> - Non-standard symbols (such as ~, * and |) except in a company name
> or standard industry use (such as "5* hotel")
>
> See the full policy
> <https://support.google.com/adwordspolicy/answer/176095?ctx=pcf>,
> isExemtable=true, violatingParts=[Part{index=9, length=2}]}]
>
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