Hello,

Last time, I've noticed, that *ConversionOptimizer* bidding strategy 
disappeared from AdWords UI. In documentation it is written:

> * Conversion Optimizer is now Target CPA bidding* (source 
> <https://support.google.com/adwords/answer/2390684?hl=en)>)
>
 

> Almost great, but!
When I enable *Target CPA* in AdWords UI, and then fetch it via API, I get:
    'BiddingScheme.Type'    => 'TargetCpaBiddingScheme',
    'biddingStrategyType'   => 'TARGET_CPA'
instead of *ConversionOptimizer*, so this is not about naming convention 
change only. 

What even more important, this kind of *Target CPA* strategy (set directly 
in new AdWords UI) is being returned by API as an "anonymous strategy" 
(there is no StrategyId). It is NOT possible to set *TargetCPA* strategy 
using API as an "anonymous strategy" 
(INVALID_ANONYMOUS_BIDDING_STRATEGY_TYPE error described also here 
<https://groups.google.com/forum/?hl=pl#!searchin/adwords-api/INVALID_ANONYMOUS_BIDDING_STRATEGY_TYPE/adwords-api/zEGTCOHFWbg/wUiXW0qcKlAJ>
).
However, *ConversionOptimizer* itself can be still correctly set using API. 
The question is, what are the plans regarding ConversionOptimizer? Shall we 
still use it or it will be removed soon?

Moreover, regarding *TargetCPA*, it is written in API docs:

> *This is similar to the ConversionOptimizerBiddingScheme but does not 
> support user-entered AdGroup-level target CPA bids, but rather a 
> strategy-wide average CPA target.*
>
(source 
<https://developers.google.com/adwords/api/docs/reference/v201601/CampaignService.TargetCpaBiddingScheme>
)

But, it is still possible to set Max CPA on adgroup level, when the *Target 
CPA* had been choosen in AdWords API (anonymous one). Does it mean, all 
those Max CPA will be ignored and will not be effective?

Kind regards,
Robert.

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  • Lack of Convers... Robert Rodakowski

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