Hi Robert,

You can find a lot of details about this change 
at https://plus.sandbox.google.com/+GoogleAds/posts/FP5XUu5DayT. Support 
for this feature will be added in a future version of the AdWords API, so 
some of the docs in the current version of AdWords API may not apply in the 
context of this feature. For specifics,

- ConversionOptimizer will work as it should when set using the API. There 
are no plans I can share at this point, please watch our blog and release 
notes for future updates.
- If you are on anonymous TargetCpa, then adgroup-level maxCpa won't be 
ignored. The docs are outdated in the context of the new feature.

Cheers,
Anash P. Oommen,
AdWords API Advisor.

On Monday, February 15, 2016 at 12:50:30 PM UTC-5, Robert Rodakowski wrote:
>
> Hello,
>
> Last time, I've noticed, that *ConversionOptimizer* bidding strategy 
> disappeared from AdWords UI. In documentation it is written:
>
>> * Conversion Optimizer is now Target CPA bidding* (source 
>> <https://support.google.com/adwords/answer/2390684?hl=en)>)
>>
>  
>
>> Almost great, but!
> When I enable *Target CPA* in AdWords UI, and then fetch it via API, I 
> get:
>     'BiddingScheme.Type'    => 'TargetCpaBiddingScheme',
>     'biddingStrategyType'   => 'TARGET_CPA'
> instead of *ConversionOptimizer*, so this is not about naming convention 
> change only. 
>
> What even more important, this kind of *Target CPA* strategy (set 
> directly in new AdWords UI) is being returned by API as an "anonymous 
> strategy" (there is no StrategyId). It is NOT possible to set *TargetCPA* 
> strategy using API as an "anonymous strategy" 
> (INVALID_ANONYMOUS_BIDDING_STRATEGY_TYPE error described also here 
> <https://groups.google.com/forum/?hl=pl#!searchin/adwords-api/INVALID_ANONYMOUS_BIDDING_STRATEGY_TYPE/adwords-api/zEGTCOHFWbg/wUiXW0qcKlAJ>
> ).
> However, *ConversionOptimizer* itself can be still correctly set using 
> API. The question is, what are the plans regarding ConversionOptimizer? 
> Shall we still use it or it will be removed soon?
>
> Moreover, regarding *TargetCPA*, it is written in API docs:
>
>> *This is similar to the ConversionOptimizerBiddingScheme but does not 
>> support user-entered AdGroup-level target CPA bids, but rather a 
>> strategy-wide average CPA target.*
>>
> (source 
> <https://developers.google.com/adwords/api/docs/reference/v201601/CampaignService.TargetCpaBiddingScheme>
> )
>
> But, it is still possible to set Max CPA on adgroup level, when the *Target 
> CPA* had been choosen in AdWords API (anonymous one). Does it mean, all 
> those Max CPA will be ignored and will not be effective?
>
> Kind regards,
> Robert.
>

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  • Lack of Convers... Robert Rodakowski
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