Thank you, Shwetha. On Friday, October 21, 2016 at 3:55:04 PM UTC-4, Shwetha Vastrad (AdWords API Team) wrote: > > Hi Jay, > > If you have set more than one bid adjustment in your campaign, those > adjustments are typically multiplied together to determine how much your > bid will increase or decrease. This might be the cause for the higher Avg. > CPC value. You can retrieve existing bid adjustments using > CampaignCriterionService > <https://developers.google.com/adwords/api/docs/reference/latest/CampaignCriterionService#get> > or AdGroupBidModifierService > <https://developers.google.com/adwords/api/docs/reference/latest/AdGroupBidModifierService#get> > as > described here > <https://developers.google.com/adwords/api/docs/guides/bidding#retrieving_bid_adjustments>. > You > can find more information about bid modifiers here > <https://support.google.com/adwords/answer/2732132>. I suggest that you > post this question in the AdWords community forum > <https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords> > as > they are better equipped to answer this query. > > Regards, > Shwetha, AdWords API Team. >
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