OK, that makes sense. The values in ValueTrack are often at odds with the 
API.

Let me know if you'd like more info from us. A bug report perhaps? We've 
spent a lot of time on this and my partner and I would happily share 
account info examples with your team if you want. Just let me know…

On Thursday, October 12, 2017 at 4:21:00 PM UTC-4, Nadine Sundquist 
(AdWords API Team) wrote:
>
> Hello Jonathan,
>
> I saw that you asked this question on Stack Overflow as well, and the 
> person there gave the best answer possible. There isn't a one to one 
> mapping.
>
> As for your question, was the API designed to support the ValueTrack 
> system? I don't believe so because the API existed before ValueTrack was 
> introduced. The current version of ValueTrack is fairly new. Even people 
> using the UI have a disconnect from ValueTrack as I've tried to help people 
> tie together ValueTrack and reporting values before with the same 
> disconnect. I don't have insight into the design decisions or the 
> development process for this particular feature, so I can't speak to the 
> exact history of how this came to be. 
>
> I've talked to some people who have ended up turning to Google Analytics 
> and its API to tie their data together. That's why I recommend at least 
> taking a look at that route to see if it matches your use case. I really, 
> really wish I had a better, cleaner answer. I have a feature request open 
> already for mobile app reporting and ValueTrack to have an easier way of 
> matching because there are other ValueTrack parameters with the same issue. 
> I've added this particular use case to the issue. Having one more voice and 
> one more use case tends to help in trying to find an overall solution to 
> mind-bending issues like this one.
>
> Take care,
> Nadine, AdWords API Team
>
> On Thursday, October 12, 2017 at 1:36:24 PM UTC-4, Jonathan Clarke wrote:
>>
>> OK, you've confirmed your API supports the UI, which is great. But is 
>> your API also designed to support the ValueTrack system?
>>
>> On Thursday, October 12, 2017 at 12:43:39 PM UTC-4, Nadine Sundquist 
>> (AdWords API Team) wrote:
>>>
>>> Hi Jonathan,
>>>
>>> I probably should have explained a little further. The fields that you 
>>> see in the API also exist in the UI, which is why you can get help from 
>>> general AdWords support as well. For example, the Placement report also 
>>> maps to the UI. Our documentation has a section 
>>> <https://developers.google.com/adwords/api/docs/guides/uireports#managed_placements_report>
>>>  in 
>>> our Mapping Report to the AdWords UI guide 
>>> <https://developers.google.com/adwords/api/docs/guides/uireports#managed_placements_report>
>>>  
>>> on how that mapping works. That means it's not just an API issue. It's more 
>>> of a product issue because people would be struggling with the same kind of 
>>> issue in the UI as well. 
>>>
>>> Unfortunately, I don't have the answer to your focused question because 
>>> there are so many caveats that aren't API specific. That's why I'm trying 
>>> to direct you to other avenues that most likely would have the answer.
>>>
>>> Best,
>>> Nadine, AdWords API Team
>>>
>>> On Thursday, October 12, 2017 at 8:42:34 AM UTC-4, Jonathan Clarke wrote:
>>>>
>>>> Hi Nadine,
>>>>
>>>> Thanks for looking into this. I do feel our question is directly 
>>>> relevant to the AdWords API. We only want to map API data to ValueTrack 
>>>> data. Please allow me to re-phrase and focus the question:
>>>>
>>>> How do we map AdWords mobile app placement data from the API to 
>>>> ValueTrack?
>>>>
>>>> Best Regards,
>>>> Jonathan Clarke
>>>>
>>>> On Wednesday, October 11, 2017 at 5:21:35 PM UTC-4, Nadine Sundquist 
>>>> (AdWords API Team) wrote:
>>>>>
>>>>> Hello Jonathan,
>>>>>
>>>>> I have a feeling that part of the differences are appearing because of 
>>>>> this:
>>>>>
>>>>>    - The content site where your ad was clicked (for keyword-targeted 
>>>>>    campaigns), or the matching placement targeting criteria for the site 
>>>>> where 
>>>>>    your ad was clicked (for placement-targeted campaigns).
>>>>>    
>>>>> I've searched around for a clear-cut answer for your particular 
>>>>> situation, since I haven't bumped into this particular issue before, but 
>>>>> I 
>>>>> can't seem to find the perfect solution. I'm looking at the problem 
>>>>> you're 
>>>>> trying to solve, and I'm wondering if Google Analytics 
>>>>> <https://developers.google.com/analytics/> might be a good fit for 
>>>>> you because it can tie a lot of this kind of information together. Have 
>>>>> you 
>>>>> looked into that?
>>>>>
>>>>> Another avenue you could try is posting on the general AdWords 
>>>>> Community forum 
>>>>> <https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords>.
>>>>>  
>>>>> This same issue would also show up in reporting in the UI, so they may 
>>>>> already have an answer for you. Could you also give that a try? At this 
>>>>> point, it's more of a general AdWords problem to solve than intrinsic to 
>>>>> the API, so at least there are other support channels you can try like 
>>>>> that 
>>>>> one.
>>>>>
>>>>> Regards, 
>>>>> Nadine, AdWords API Team
>>>>>
>>>>> On Wednesday, October 11, 2017 at 11:11:03 AM UTC-4, Jonathan Clarke 
>>>>> wrote:
>>>>>>
>>>>>> Hi Nadine!
>>>>>>
>>>>>> Sorry for the delay, I didn't get a notification about your reply.
>>>>>>
>>>>>> To illustrate further:
>>>>>>
>>>>>> We have an example where ValueTrack {placement} reported the 
>>>>>> following value: 
>>>>>> *411092.iphone.com.weather.twcipadmax.adsenseformobileapps.com 
>>>>>> <http://411092.iphone.com.weather.twcipadmax.adsenseformobileapps.com>*
>>>>>> .
>>>>>>  
>>>>>> But the AdWords API reports fields 
>>>>>> (PlacementPerformanceReport.Criteria, 
>>>>>> CriteriaPerformanceReport.Criteria, 
>>>>>> AutomaticPlacementsPerformanceReport.DisplayName and 
>>>>>> UrlPerformanceReport.domain or url) all returned it as 
>>>>>> *mobileapp::1-364252504*.
>>>>>>  
>>>>>> The only way we were able to figure out the relationship between the 
>>>>>> two was because they happened to be our two biggest unmatched fields 
>>>>>> from 
>>>>>> each data set, but we have many other fields that we can't figure out 
>>>>>> like 
>>>>>> that.
>>>>>>
>>>>>> How can we consistently map *xxxx.adsenseformobileapps.com 
>>>>>> <http://xxxx.adsenseformobileapps.com>* from ValueTrack to 
>>>>>> *mobileapp::* from AdWords reports?
>>>>>>
>>>>>> And just to make things a little more interesting...
>>>>>>
>>>>>> Sometimes ValueTrack gives us *xxx.adsenseformobileapps.com 
>>>>>> <http://xxx.adsenseformobileapps.com>* format placements but other 
>>>>>> times it gives us in the *mobileapp::* format we can actually match 
>>>>>> to the AdWords reports.  So some placements can be mapped and others 
>>>>>> can't.
>>>>>>
>>>>>> On Tuesday, October 10, 2017 at 11:14:39 AM UTC-4, Nadine Sundquist 
>>>>>> (AdWords API Team) wrote:
>>>>>>>
>>>>>>> Hello Jonathan,
>>>>>>>
>>>>>>> Unfortunately, I don't know of a set workflow, but I do have a 
>>>>>>> couple of resources to help you out.
>>>>>>>
>>>>>>> It looks like you may have found our Mapping ValueTrack Parameters 
>>>>>>> to Report Fields 
>>>>>>> <https://developers.google.com/adwords/api/docs/guides/valuetrack-mapping>
>>>>>>>  guide 
>>>>>>> as you were mapping the ValueTrack parameter to our report fields. 
>>>>>>>
>>>>>>> What you're seeing are criteria prefixes. We have a list of them 
>>>>>>> here 
>>>>>>> <https://developers.google.com/adwords/api/docs/guides/reporting#criteria_prefixes>.
>>>>>>>  
>>>>>>> Please try taking a look at those to see if they match what you're 
>>>>>>> seeing. 
>>>>>>> If you need further help, feel free to reach out.
>>>>>>>
>>>>>>> Cheers,
>>>>>>> Nadine, AdWords API Team
>>>>>>>
>>>>>>> On Monday, October 9, 2017 at 5:59:07 PM UTC-4, Jonathan Clarke 
>>>>>>> wrote:
>>>>>>>>
>>>>>>>> We've been working successfully with the AdWords API (Google Ads 
>>>>>>>> Python Client Library: 
>>>>>>>> https://github.com/googleads/googleads-python-lib) for a good 
>>>>>>>> while building internal reports for our application. Until, that is, 
>>>>>>>> we hit 
>>>>>>>> placements…
>>>>>>>>
>>>>>>>> I define placements as anywhere an AdWords ad is shown. The 
>>>>>>>> placement might be a domain, page, ad unit, app you name it! 
>>>>>>>> Placements are 
>>>>>>>> a very broad definition.
>>>>>>>>
>>>>>>>> For our app to work for placements we need to join API spend data 
>>>>>>>> with activity on our website.
>>>>>>>>
>>>>>>>> To do this we are running AdWords API reports and then collecting 
>>>>>>>> session data using AdWords ValueTrack parameters.
>>>>>>>>
>>>>>>>> The ValueTrack parameters are easy enough, as there seems to be 
>>>>>>>> only 1 option: `{placement}`.
>>>>>>>>
>>>>>>>> However, it's on the API where things get interesting, the API has 
>>>>>>>> numerous options for getting placement data. For example:
>>>>>>>>
>>>>>>>>    - 
>>>>>>>>    
>>>>>>>> https://developers.google.com/adwords/api/docs/reference/v201708/AdGroupCriterionService.MobileApplication
>>>>>>>>   
>>>>>>>>    
>>>>>>>>    - 
>>>>>>>>    
>>>>>>>> https://developers.google.com/adwords/api/docs/appendix/reports/url-performance-report
>>>>>>>>    - 
>>>>>>>>    
>>>>>>>> https://developers.google.com/adwords/api/docs/appendix/reports/placement-performance-report#criteria
>>>>>>>>    - 
>>>>>>>>    
>>>>>>>> https://developers.google.com/adwords/api/docs/appendix/reports/automatic-placements-performance-report#domain
>>>>>>>>    - 
>>>>>>>>    
>>>>>>>> https://developers.google.com/adwords/api/docs/reference/v201708/AdGroupCriterionService
>>>>>>>>
>>>>>>>> After spending some time going back and forth on the various 
>>>>>>>> options, and burning lots of dev time, we've come to the conclusion 
>>>>>>>> that 
>>>>>>>> there must be some best practice advice out there for joining 
>>>>>>>> placement 
>>>>>>>> data from the API and ValueTrack. One that works for all types of 
>>>>>>>> placements, including:
>>>>>>>>
>>>>>>>>  - Websites
>>>>>>>>  - Apps
>>>>>>>>  - AdSense
>>>>>>>>  - Blogspot
>>>>>>>>  - AMP
>>>>>>>>
>>>>>>>> An example of where we are running into a matching problem is "
>>>>>>>> 10060.android.com.nytimes.android.adsenseformobileapps.com"... 
>>>>>>>> this is a placement we see coming in from ValueTrack but has no match 
>>>>>>>> in 
>>>>>>>> any of our spend reports. (In fact there are many many 
>>>>>>>> adsenseformobileapps.com traffic sources for which there are no 
>>>>>>>> spend items).
>>>>>>>>
>>>>>>>> Also seeing strings like "mobileapp::2-com.mobilesrepublic.appy".  
>>>>>>>> These show up on our spend side but only appear in our ValueTrack 
>>>>>>>> around 
>>>>>>>> 10% of the time.  Some match.  The vast majority don't.
>>>>>>>>
>>>>>>>> A definitive workflow on this would be SO useful for ourselves and 
>>>>>>>> no doubt other users…
>>>>>>>>
>>>>>>>> Thanks!
>>>>>>>>
>>>>>>>

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