Hello Neetu, For most of the metrics you can find the definitions at the Google Ads Help Guide, I provided the links for few of the metrics below.
Average CPC : The average amount that you've been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks Average Position :A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page. Click Through Rate : A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. Clicks Per Day: Estimated clicks for a day for the keyword you are estimating. Impressions Per Day: It is the estimated impressions for a day for the keyword. Total Cost: It is the Estimated cost per a day for the keywords you are estimating. Please let me know if you have any further questions. Regards, Sai Teja, Google ads API Team ref:_00D1U1174p._5001UAq8zE:ref -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/QZRNA000000000000000000000000000000000000000000000PRTFKQ00LdpHJAeGS7eQm3aZfHSrDQ%40sfdc.net. For more options, visit https://groups.google.com/d/optout.
