Hello Sai
Thanks for reply

As i am using test adword accounta and I am using *traffic estimate ap*i, 
now i am searching for the keyword - *HP*
*Traffic cost -    87969312 *
*Clicks -            4.98*
*Ad position -    5.89*

Like *clicks *are only 4.98 and *Traffic cost* is too high, so i just want 
to know that are *clicks *responsible for *traffic cost* or something else.
Please clear this section 

Thanks

On Tuesday, May 21, 2019 at 12:04:22 AM UTC+5:30, adsapiforumadvisor wrote:
>
> Hello Neetu,
>
> For most of the metrics you can find the definitions at the Google Ads 
> Help Guide <https://support.google.com/google-ads#topic=7456157>, I 
> provided the links for few of the metrics below.
>
>    - Average CPC 
>    <https://support.google.com/google-ads/answer/14074?hl=en> : The 
>    average amount that you've been charged for a click on your ad. Average 
>    cost-per-click (avg. CPC) is calculated by dividing the total cost of your 
>    clicks by the total number of clicks 
>    - Average Position <https://support.google.com/google-ads/answer/14075> 
>    :A statistic that describes how your ad typically ranks against other ads. 
>    This rank determines in which order ads appear on the page. 
>    - Click Through Rate 
>    <https://support.google.com/google-ads/answer/2615875?hl=en> : A ratio 
>    showing how often people who see your ad end up clicking it. Clickthrough 
>    rate (CTR) can be used to gauge how well your keywords and ads are 
>    performing. 
>    - Clicks Per Day: Estimated clicks for a day for the keyword you are 
>    estimating. 
>    - Impressions Per Day: It is the estimated impressions 
>    <https://support.google.com/google-ads/answer/6320?hl=en> for a day 
>    for the keyword. 
>    - Total Cost: It is the Estimated cost per a day for the keywords you 
>    are estimating. 
>
>  Please let me know if you have any further questions.
>
> Regards,
> Sai Teja, Google ads API Team
>
>
> ref:_00D1U1174p._5001UAq8zE:ref

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