Hello, I need fully understand the process of calculating the final
maximum CPC bid by setting the basic CPC bid ("microAmount") and device
modifiers ("bidModifier") through the AdWords API.
Could you clarify:
1) what kind of rounding method do you use?
2) whether the rounding is applied to the basic CPC bid and modifiers
separately, or is only the final CPC bid being rounded, so:
final CPC bid = rounded(basic CPC bid * modifier) or final CPC bid =
rounded(rounded(basic CPC bid) * rounded(modifier))
3) Could you, please, use the examples below explain what the basic CPC
bid, modifiers and final CPC bid will be applied and received through the
corresponding Ad reports, if I try:
- basic CPC bid = 2.985, modifier = 0.875,
will be used: basic CPC bid = ? modifier= ? final CPC bid = ?
- basic CPC bid = 2.98556, modifier = 0.87556,
will be used: basic CPC bid = ? modifier= ? final CPC bid = ?
- basic CPC bid = 2.98501, modifier = 0.87501,
will be used: basic CPC bid = ? modifier= ? final CPC bid = ?
Best regards, Mikalai
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