I too recommend the use of micro-surveys. The full rationale is here [1] but one of the immediate benefits I see is the ability to randomly sample from the population of newly registered users. It shouldn’t be particularly hard to set up an ongoing gender micro-survey to collect this data over time (it’s more a question for UX/Product: would this interfere with the existing acquisition workflow). We can also trigger a micro-survey at the end of the edit funnel and measure user drop-off rate by (self-reported) gender.
Product has concerns about adding extra fields to the signup screen: they may not be optimal from a UX perspective, but micro-surveys are the most flexible way of collecting this kind of demographic data without heavy MediaWiki engineering effort. Dario [1] http://www.mediawiki.org/wiki/Extension:GuidedTour/Microsurveys On Aug 29, 2014, at 7:01 AM, Leila Zia <le...@wikimedia.org> wrote: > > On Fri, Aug 29, 2014 at 4:58 AM, Dan Andreescu <dandree...@wikimedia.org> > wrote: > I wonder if we might explore ways to improve such a survey. For example, we > might include the gender question in the signup form for a small percentage > of newly registered users. > This experiment sounds more useful than the current gender data. Over time, > it would also allow us to track retention rate by gender for those who answer > the question. > > +1 > > > _______________________________________________ > Analytics mailing list > Analytics@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/analytics > > > _______________________________________________ > Analytics mailing list > Analytics@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/analytics
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