Lodsys may be going too far with their patent.
I am no lawyer and do not offer any concrete legal advice BUT....


I would contact the EFF for help on patent reexamination, and apply to
get the patent re-examined. Reexamination is available to the public:
"In addition to allowing patent holders themselves to engage in the
process, reexamination proceedings also allow third party groups to
file on behalf of the public interest."
"Third parties wishing to attack the validity of an issued patent may
also find that reexamination offers an attractive alternative to
active litigation of validity issues"
from the EFF:
http://www.eff.org/wp/patents-and-public-domain

I would almost think that because Lodsys is targeting so many
different, non-connected infringers to their patent, that I would say
the interaction process is public domain-- unless the infringers are
using a specific API they developed. In other words, technology
innovation has outpaced the patent's lifespan. What was once
innovation is now obsolete, and the patent system is moving too slow
on this one.

The other alternative is to use an ad banner, your own banner, and
claim it as such since ad banners are public domain processes.

Or just wait:
http://news.cnet.com/8301-1023_3-20070261-93/lodsys-patent-target-bites-back/

Or wait for this case Lodsys filed against printer companies:
http://www.action-intell.com/2011/05/12/brother-canon-hp-and-lexmark-respond-to-lodsys-patent-infringement-lawsuit/
"The company also says that Lodsys patents “are invalid for a failure
to satisfy the conditions of patentability as specified under one or
more sections of 35 U.S.C., including but not limited to, 35 U.S.C. §§
101, 102, 103, and/or 112.” Although we are not lawyers, it would seem
that Brother and the other OEMs named as defendants are asserting that
Lodsys’s inventions are not patentable because they are not truly
novel and would be obvious “to a person having ordinary skill in the
art.” It also appears that Brother and others are questioning the
definiteness of Lodsys’s patent claims."


Again, I offer no solid legal advice, just possible avenues to
explore.
Best of luck.

On Jul 6, 12:09 am, LostKid <appi13...@gmail.com> wrote:
> Hi
>
> We have a game 'Pocket Bingo' which is live in market. Recently got a
> Fedx from lodsys for a patent infringement on In-App billing. The
> notice asked us to take down a feature in the game, through which we
> redirected users to paid version of pocket bingo on the market.
>
>
> Any help is appreciated.
>
> Thanks

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