On Tue, Aug 9, 2011 at 5:31 PM, Mark Murphy <[email protected]> wrote: ...
> If you want to be paid, have a real marketing plan, where you identify > your target audience, determine how to communicate with them, put > together a unique selling proposition for them... and then execute > that plan. This is required no matter what business model you pursue, > in pretty much any industry, any market, any country. > > If you don't want to have a marketing plan or execute it, don't expect > to get paid much. This too is the case for pretty much any business > model, any industry, any market, any country. > > Why developers think the world is a Magic Money Machine, where you put > code in the top, pull the lever, and cash rolls out the bottom, is > beyond me. > > Agreed Mark, you did call me out on being "good cop," and it's true, I was being a bit of a good cop, but I think everyone should be encouraged rather than discouraged. Apress has a book which covers _that other_ mobile platform called "the business of iphone/ipad app development" which has many marketing truths and insights which translate well to Android, imo, and it was invaluable to read it before launching my own apps. The more restrictive nature of the iOS store itself encourages certain "leading" practices with paid/free versions of things which I feel are a good model for Android. Strictly on the marketing side, if you are truly trying to make money from app development, then it must involve clear cut strategy with more investment in time, money, thought, product design, etc. The coding is the easy part when it comes down to it. You can build the best product in the world but if know one knows about it, it's dead in the water. Even naming it wrong can make it dead in the water. People have to care about it, or want to, in the world at large, and more specifically in your targeted space. People expect a lot from _free_ software for mobile, and they absolutely want _extreme_ value for their money for paid software, and it's your job as marketer to convince them they will get this value from your product. The other things you can do without spending a ton of money are reach out to the review blogs, try to get it reviewed or featured on sites that do such for the subject matter of your app, and not necessarily even android or tech related blogs or sites. -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
