Have you looked at using Multiple APKs? 
http://developer.android.com/guide/google/play/publishing/multiple-apks.html

Wont solve the overhead of managing multiple builds, but at least you wont 
"disperse social promotion". 

On Wednesday, October 31, 2012 2:35:11 PM UTC+1, Fran wrote:
>
> Hi there, 
>
> I have a real problem when providing different resources for different 
> displays, according to their density. Putting all the needed graphics on 
> the same apk file makes it really big, and most of the graphics will not 
> be used by the device where they are installed never. 
>
> I have seen that what some developers does is to have an HD separated 
> version of their app, but this implies more development effort and 
> dispersing social promotion of the game (user's ratings, position on the 
> market, social network links, etc.) 
>
> I think the best approach should be something that keeps the minimal 
> needed resources on the apk, and during the first run of the app takes 
> care of downloading the ones that fits the display of the device. 
>
> This has some additional difficulties, but I do not want to write a 
> thesis on this, just to ask if someones knows something that does this 
> yet written, before I start reinventing the wheel for my own projects. 
>
> Best regards, 
>
>

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