On Fri, 24 Nov 2000 15:40:02 -0500 Amanda Phillips <Amanda Phillips
<[EMAIL PROTECTED]>> wrote:
> As for workers at the concession stands, you'll often notice theatre
> managers helping out during the rush periods. And at large theatres (10-16
> screens) movie times are staggered so that there's always a rush at the
> concession stands.
Their is a reason for not staggering movie times though.
When all screens start at once a customer that came to see a
particular movie that just sold out is more likely to buy a
ticket for another movie where there are still seats
available. After all his plans for the evening include
watching a movie.
So the management needs to dccide what generates more
revenue. Getting more out of the concessions or increasing
the number of sold seats. On of the more successfull of
movie theatre chains in Europe [1] has choosen the latter. All
their screens start at the same time.
Krist
[1] Kinepolis Group. According to their website they get
about 77% of their revenue from the box office. 20% from
concessions.
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Krist van Besien
[EMAIL PROTECTED]
