Howdy, It seems like I've seen advertisements for insurance companies who'll offer quotes from their competitors, even if their competitor's quotes are cheaper. I can think of two reasons why a firm would do this. First would be the warm-fuzzy model, where the company is banking on goodwill resulting from helping the consumer shop around. They can't be all bad if they help me out rather than just make a buck.
The second would be the better-actuary model, where the firm is betting that its actuaries (& their models) are better than the competitors', so the firm believes that the competitors are actually making bad bets and will ultimately go out of business or adjust so that their prices go up. Do these sound reasonable, or do you think there is a better reason. If so, what? Curiously yours, jsh ===== "...for no one admits that he incurs an obligation to another merely because that other has done him no wrong." -Machiavelli, Discourses on Livy, Discourse 16. __________________________________________________ Do You Yahoo!? Yahoo! Finance - Get real-time stock quotes http://finance.yahoo.com
