JJ:  See below. I thought LB was tax abated.  Did this change?


City makes tax break for Pier Village official
Tax abatements were offered as enticement 
to attract developers


BY CHRISTINE VARNO

Staff Writer

LONG BRANCH — An agreement for a tax abatement, made four years ago, 
between the City Council and the Pier Village developers was 
unanimously approved as an ordinance on April 13.

The ordinance authorizes the financial agreement for a tax exemption 
and a payment in lieu of taxes with the developers of the Pier 
Village Redevelopment Project.

It is an estimated $100 million project of improvements on property 
roughly worth $20 million, according to Howard H. Woolley Jr., city 
business administrator.

Woolley said the abatement is on the improvements of the property 
only, and the developers will be — and are — paying on the value of 
the land as it exists now. He said there is no way of telling at 
this time the exact amount of the total cost of the abatement.

"Tax abatements are given so developers will come into the city and 
build," City Attorney Jim Aaron said. "You give tax abatements to 
look into the future to entice people to build million-dollar 
projects on land that was vacant in an area that has been disgusting 
for years and years."

The project includes 420 residential units to be constructed on 
approximately 104,000 square feet of retail space between Morris 
Avenue and Laird Street.

The agreement for the abatement was made in 2000 with Applied 
Development Company of Hoboken, the first developers to show any 
interest in developing land in the city, according to Mayor Adam 
Schneider.

"We said the first entity that came to the table would get the best 
deal," Schneider said. "We offered the abatement to entice 
developers to come into the city. The commit­ment was made four years 
ago. No­body knew four years ago that [the city's] redevelopment 
would be as successful as it is today."

According to the ordinance, the tax exemption will be structured as 
follows: 

"In the first full tax year after completion of the Project, no pay­
ment in lieu of taxes shall be re­quired; in the second tax year, 20 
percent of taxes otherwise due shall be paid by the Redeveloper; in 
the third tax year, 40 percent of taxes otherwise due shall be paid 
by the Redeveloper; in the fourth tax year, 60 percent of taxes 
otherwise due shall be paid by the Redeveloper; in the fifth tax 
year, 80 percent of taxes otherwise due shall be paid by the 
redeveloper.

"After the fifth tax year, 100 percent of taxes otherwise due shall 
be paid by the Redeveloper. In no event shall the payment by the Re­
developer be less than the amount of taxes currently generated by 
the Project properties."

According to Woolley, in the first year, the city will be abating 
about $1.8 million and collecting about $400,000; in the second year 
the city will be abating about $1.4 million and collecting about 
$800,000; in the third year the city will be abating about $800,000 
and collect­ing about $1.4 million; in the fourth year the city will 
be abating about $400,000 and collecting about $1.8 million; and in 
the fifth year the city will abate no money and col­lect about $2 
million in full taxes.

Woolley said the city also agreed on a tax abatement with the devel­
opers of the Hilton Hotel, now the Ocean Place Resort and Spa on 
Ocean Boulevard.

"There was nothing down here [on the oceanfront]," Woolley 
said. "All we had was a burned out wa­ter-slide and a lot of vacant 
land. I looked all over the state for devel­opers, and no one was 
interested.

"In order to attract developers to invest millions of dollars in the 
city, the council had to offer an abate­ment," he said. "We said we 
would give the best deal to the first major developer to show 
interest in devel­oping oceanfront property. Applied was the first 
developer we signed.

"Down the road, we are going to have money coming in from this 
project," Woolley said.

"As a taxpayer and a home­owner, I object to this," Denise Hoagland 
of Marine Terrace said at the council meeting. 

Hoagland's home is in an area the city has des­ignated for 
redevelopment, and she faces the possibility of the city using its 
powers of eminent domain to take her property.

"If you are taking my home [slated for eminent domain for oceanfront 
development] and I am paying taxes, you do not have the right to 
take my home."

Hoagland was not the only local resident who objected to the abate­
ment.

MTOTSA (Marine and Ocean Terraces and Seaview Avenue), an alliance 
formed to fight eminent domain in the city, members Hoagland, Bill 
Nordahl, Tom Bel­lucci and Lori Vendetti all spoke up, telling the 
council that they do not agree with offering a tax relief to 
developers who are developing on oceanfront land. 

"The tax abatement will give a greater benefit in the next year, and 
the next year, and the next year," Aaron said.






 
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