Excerpt: Despite the industry's attendance declines, Monmouth has managed to keep its average daily attendance steady over the last decade, with 8,902 for the regular meet, which concluded on Sept. 2. Weekend crowds often top 14,000, almost twice as many people as Belmont Park typically attracts.
Much of that has to do with how Monmouth has successfully marketed itself as an attractive place not only for gamblers, but also for horse lovers and for families looking for a pleasant afternoon out. Track officials estimate that 45,000 people will attend on Oct. 27 when eight Breeders' Cup races will be run. A crowd of 25,000 is expected on Friday, when the racing program will include three new Breeders' Cup races. From: Click here: Monmouth Park a Standout Among Racetracks - New York Times <http://www.nytimes.com/2007/10/21/nyregion/nyregionspecial2/21horsenj.h\ tml>