City wants a list of needs by today
For Asbury Park businesses

BY NANCY SHIELDS • COASTAL MONMOUTH BUREAU • JANUARY 17, 2008

ASBURY PARK — City officials want Madison Marquette, the lead partner of 
Madison Asbury 
Retail, to give them a list of what needs to be done and when by the end of 
today for the 
new year-round stores, restaurants and nightclubs planned to open on the 
waterfront by 
summer.

City Manager Terence Reidy said city officials met Tuesday with the boardwalk 
developer, a 
day after Gary Mottola, president of Madison Marquette Investments, held a 
press 
conference detailing the new tenants, such as entertainer Tim McLoone, coming 
to the 
boardwalk pavilions.

"We're excited about the summer of '08 and the conceptual plans they showed 
us," Reidy 
said.

But officials now want plans they actually can respond to, he said, adding that 
"at least 
we'll know where they are."

Donald Sammet, the city's director of redevelopment, asked John Lanham, senior 
vice 
president of development for Madison Marquette, to get the requested 
information to the 
city by the close of business today.

Michael Walker, Madison Marquette's creative director on the Asbury Park 
beachfront 
project, said Wednesday that the information the city is seeking was being 
compiled.

"We realize we've created a small hardship for everyone by speeding things up, 
but we 
have every faith that we and the city will be able to accomplish what everyone 
is looking 
for," Walker said.

Reidy said the City Council's waterfront subcommittee — Deputy Mayor Jimmy 
Bruno and 
Councilman Ed Johnson — will meet with city staff Friday morning to review 
whatever 
submissions come in.

Mottola has told the city he wants to be building on the boardwalk as of 
February, the city 
manager said.

Madison Marquette and Asbury Partners, the city's master developer, formed a 
joint 
venture last year to develop the boardwalk buildings.

Some of the plans include second-floor nightclubs and restaurants and a new 
cabana club 
on the site of the former Second Avenue Pavilion.

The city has a schedule of time lines with Asbury Partners that was negotiated 
before 
Madison Marquette became the lead partner in the joint venture.

"Part of going forward is for the city to do the financial due diligence of the 
Madison 
Asbury Retail LLC, enter a subdeveloper agreement, and put all this into a 
binding 
agreement," Reidy said.



 
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