Seriously though,people who use calling cards do so only because they
see the very low per minute rates being advertised.
They never read the fine print where all the charges get factored in.
Who does anyway?
The end result is they complain they get cheated out of their minutes.
It's funny that you mention this, since I was wondering how to cope with
this business tactics when you're in the calling card business.
My answer to the problem would be to NOT advertise rates, have no
connect / disconnect charges, and simply advertise that the card has
"the best value" and "no connection charges".
I am willing to believe that the customers will realize that your card
is better than the competition because they are not getting charged
0.40+ just because they got an answering machine...
Cheers,
Jean-Michel.
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