On Sun, 2009-08-16 at 03:22 -0400, Alex Balashov wrote: > The reason the word "unlimited" is used is because from a marketing > perspective it is absolutely impossible to make an attractive, > straightforward value proposition that any end-user will understand when > it's replete with all sorts of complicated caveats about minutes and > termination traffic blends. > > Especially when your competitors get to just cut all that out and call > it "unlimited." >
Ahh, but my thing on the use of that word is that if its got limits then it should not be legal. I think it is false advertising. Basically the way the word is used and qualified via a TOS and all I can say "sign up and get a check for $1,000,000" and in the TOS say "check is voided before being mailed, and it makes really bad toilet paper". I understand the argument that "my competition is being shady so I have to be equally shady since customers are stupid" and I agree most consumers are stupid, but they also would not be the ones that get an unlimited channel 24/7 so there is profit to be made off of them. They pick "unlimited" plans without doing the math to know that at $0.02/min they would save money since they use the phone so little. I just dont think that its a good excuse to be shady in advertising. -- Trixter http://www.0xdecafbad.com Bret McDanel pgp key: http://pgp.mit.edu:11371/pks/lookup?op=get&search=0x8AE5C721 _______________________________________________ --Bandwidth and Colocation Provided by http://www.api-digital.com-- AstriCon 2009 - October 13 - 15 Phoenix, Arizona Register Now: http://www.astricon.net asterisk-biz mailing list To UNSUBSCRIBE or update options visit: http://lists.digium.com/mailman/listinfo/asterisk-biz