Re: Companies that use words like best, pioneering, and leaders oflike
Its a subtle overt form of psychological manipulation using buzz words and industry speak, specifically meant to suggest professionalism and trust. Typically these are not straight out lies, but selective interpretations of the truth, SOME reviews may say its awesome, so they go with those even if all the rest say the product is garbage. The product IS ground breaking, depending on your liberal interpretation and definition of "ground breaking", etc. Realistically, if you wanted to sell your product would you use negative reviews? Well, maybe if your going for reverse psychology...
Fun story, have you ever wondered what kinds of manipulative psychology goes into the shadowy world of mobile game "monetization"? There's some juicy reading from an insider Monetization Designer named Ramin Shokrizade [here] and [here] who advocates for ethical monetization models, he has a few articles explaining some of the aspects and tricks they use, from "fun pain" to discussions of the systems of control for consumer manipulation.
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