fathom39;170828 Wrote: 
> Rest assured the companies will tell the consumers why they need it...
> once they all have been brought into the fold.  There will be 
> opportunities to buy premium or upgraded music with better bitrates and
> they will be advertised using age-old something-new-under-the-sun
> techniques.

While I never underestimate marketing underhandedness these days, I
wonder what's in it for companies to offer lossless downloads?  They
will consume more storage space and bandwidth.  For a 1-million album
library, -considerably- more storage space and bandwidth!

I suppose they'll charge more for them.  And then they'd kick the "MP3s
are so yesterday!" marketing campaign into high gear, pretending they
invented the lossless format...

It's just hard to see this coming from companies that taught the
consumer so well that 128 kbps = "CD quality" (and even invented the
phrase "CD quality" which they can use to indicate anything they want.)
With the financial carrot there, maybe.


-- 
Mark Lanctot
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