JimC;284588 Wrote: 
> The rule of thumb often used by most analysts  is that for the average
> high-tech company MSRP is generally 3X product cost. (My wife used to
> work in Investor Relations, so I cribbed this from her).
> 
> This means a $99.99 product from a high-tech company is assumed to cost
> about $33 to build.  By this rule, a cable with $15 product cost should
> retail for something closer to $45.
> 
> Since I work for a publicly traded company in the high-tech sector, I
> can't comment on the validity of the 3x number.  She was pretty adamant
> that the analysts used it across the board in estimating product costs
> and that they felt it was pretty accurate, at least for typical
> high-tech companies.
> 
> FYI, in the world of products, gross margin % is calculated as:
> 
> Gross_Margin$ / Total_Sales
> 
> So for $15 cost and $300 sell price, the gm% is (300-15) / 300 or 95%
> gross margin.
> 
> 
> -=> Jim

Umm no that is not right.  Gross margin is the percentage of what you
make of the selling price.


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