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*From:* Andi Muhlis
*Sent:* Wednesday, February 14, 2007 4:34 PM

*Subject:* [ar92itb] slow down a bit ....



Dari milist IA ITB:
ada yang forward tulisan ini. Bagus juga untuk direnungkan

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Slow Down Culture

It's been 18 years since I joined Volvo, a Swedish company. Working for them
has proven to be an
interesting experience. Any project here takes 2 years to be finalized, even
if the idea is simple
and brilliant. It's a rule.

Globalize processes have caused in us (all over the world) a general sense
of searching for
immediate results. Therefore, we have come to posses a need to see immediate
results. This contrasts
greatly with the slow movements of the Swedish.
They, on the other hand, debate, debate, debate, hold x quantity of meetings
and work with a slowdown
scheme. At the end, this always yields better results.

Said in another words:
1. Sweden is about the size of San Pablo, a state in Brazil.
2. Sweden has 2 million inhabitants.
3. Stockholm, has 500,000 people.
4. Volvo, Escania, Ericsson, Electrolux, Ikea are some of its renowned
companies. Volvo supplies the
NASA.

The first time I was in Sweden, one of my colleagues picked me up at the
hotel every morning.
It was September, bit cold and snowy. We would arrive early at the company
and he would park far
away from the entrance (2000 employees drive their car to work). The first
day, I didn't say anything,
either the second or third. One morning I asked, "Do you have a fixed
parking space? I've noticed we park
far from the entrance even when there are no other cars in the lot." To
which he replied, "Since we're
here early we'll have time to walk, and whoever gets in late will be late
and need a place closer to the
door. Don't you think? Imagine my face.

Nowadays, there's a movement in Europe name Slow Food. This movement
establishes that people should
eat and drink slowly, with enough time to taste their food, spend time with
the family, friends, without rushing. Slow Food is against its
counterpart: the spirit of Fast Food and what it stands for as a lifestyle.
Slow Food is the basis for a bigger movement called Slow Europe, as
mentioned by Business Week.

Basically, the movement questions the sense of "hurry" and "craziness"
generated by globalization, fueled by the desire of "having in quantity"
(life
status) versus "having with quality", "life quality" or the "quality of
being".
French people, even though they work 35 hours per week, are more productive
than Americans or British.
Germans have established 28.8 hour workweeks and have seen
their productivity been driven up by 20%. This slow
attitude has brought forth the US's attention, pupils of the fast and the
"do it now!".

This no-rush attitude doesn't represent doing less or having a lower
productivity. It means working and
doing things with greater quality, productivity, perfection, with attention
to detail and less
stress. It means reestablishing family values, friends, free and leisure
time. Taking the "now",
present and concrete, versus the "global", undefined and anonymous. It means
taking humans' essential
values, the simplicity of living.

It stands for a less coercive work environment, more happy, lighter and more
productive where humans
enjoy doing what they know best how to do. It's time to stop and think on
how companies need to develop
serious quality with no-rush that will increase productivity and the quality
of products and
services, without losing the essence of spirit.

In the movie, Scent of a Woman, there's a scene where Al Pacino asks a girl
to dance and she
replies, "I can't, my boyfriend will be here any minute now". To which Al
responds, "A life is lived
in an instant". Then they dance to a tango.

Many of us live our lives running behind time, but we only reach it when we
die of a heart attack or in
a car accident rushing to be on time. Others are so anxious of living the
future that they forget to
live the present, which is the only time that truly exists. We all have
equal time throughout the world.
No one has more or less. The difference lies in how each one of us does with
our time. We need to live
each moment. As John Lennon said, "Life is what happens to you while you're
busy making other
plans".

Congratulations for reading till the end of this message. There are many who
will have stopped in the
middle so as not to waste time in this globalize world.
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