McDonald's Starts Organic Bid to Lure Customers in UK and
Europe
>> >> - Marketing Week - >> >>Embattled fast-food chain McDonald's is to start selling >>organic produce in its restaurants from next month in a >>desperate attempt to curry public favour. The company will >>replace all cartons of non-organic milk with organic milk, >>but it will continue to use non-organic milk in milkshakes >>and sundaes. >> >>The global outfit, famous for its processed food, says the >>change is in response to customer demand. It claims it was >>unable to offer organic milk before because it could not >>guarantee adequate supplies. >> >>The news comes as the fast-food giant warns it will make a >>quarterly loss for the first time in its 47-year history for >>the period ending December 31, 2002. It is in the process of >>closing restaurants around the world, including at least six >>sites in London. >> >>In August last year, its Swedish restaurants began selling >>organic milk and organic ice cream. Sweden's McDonald's also >>said it was considering organic coffee, but had ruled out >>selling organic burgers. >> >>In the UK, McDonald's has been selling free-range eggs for >>the past two years in its breakfast products. >> >>In June, the company announced a three-year #300,000 >>sponsorship of the Food Animal Initiative (FAI), a research >>project launched by Oxford University to find a mid-way >>point between organic farming and modern farming methods. >> >>McDonald's says it is considering selling other organic >>products, such as ice cream, in the future, but adds that >>its strategy will be influenced by developments at the FAI. >>--END COPY-- |
- Re: McDonald's Start's Organic Bid The Korrows
- Re: McDonald's Start's Organic Bid Peter Michael Bacchus
- Re: McDonald's Start's Organic Bid The Korrows