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>>Embattled fast-food chain
McDonald's is to start selling
>>organic produce in its
restaurants from next month in a
>>desperate attempt to curry
public favour. The company will
>>replace all cartons of
non-organic milk with organic milk,
>>but it will continue to
use non-organic milk in milkshakes
>>and
sundaes.
>>Every great journy begins with the first step. Keep encouraging them
and they may complete the journey.
>>The global
outfit, famous for its processed food, says the
>>change is in
response to customer demand. It claims it was
>>unable to offer
organic milk before because it could not
>>guarantee adequate
supplies.
>>
>>The news comes as the fast-food
giant warns it will make a
>>quarterly loss for the first time
in its 47-year history for
>>the period ending December 31,
2002. It is in the process of
>>closing restaurants around the
world, including at least six
>>sites in
London.
>>
>>In August last year, its Swedish
restaurants began selling
>>organic milk and organic ice cream.
Sweden's McDonald's also
>>said it was considering organic
coffee, but had ruled out
>>selling organic
burgers.
>>
>>In the UK, McDonald's has been
selling free-range eggs for
>>the past two years in its
breakfast products.
>>
>>In June, the company
announced a three-year #300,000
>>sponsorship of the Food
Animal Initiative (FAI), a research
>>project launched by
Oxford University to find a mid-way
>>point between organic
farming and modern farming
methods.
>>
>>McDonald's says it is considering
selling other organic
>>products, such as ice cream, in the
future, but adds that
>>its strategy will be influenced by
developments at the FAI.
>>--END
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